The Evolution of Alternative Rock free essay sample

While it isnt as concentrated or specific as other genres like hip hop or classical music, alternative music encompasses a wide variety of artists and songs over cascades, most Of which could be subcategories into grunge, metal, punk rock, progressive, new wave, and even MO or folk rock. Alternative rock has fueled the creative spirits of not only artists but fans as well, from beatniks, to non-conformists, all the way up to todays hipster nation.Its nearly impossible to define it as a movement simply because there is no one concrete belief that all artists and supporters share; alternative rock simply focuses on the power of individuality. B. Historical Background Though its popularity heightened in the asss and continued to remain popular through present day, alternative rock was in fact born in the 1 asss alongside many progressive anti-establishment art, music, literature and activism. This began the cultural classification known as underground music. We will write a custom essay sample on The Evolution of Alternative Rock or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The seeds of what was to become alternative rock today were sown in this new underground music scene, filled with hippies that rocked out to anything but the ordinary. Most of this music during that time coincided with what was going on with the word the Vietnam War and the Cold War. While most was in some way, shape or form political in nature, this music was simply weird. During the 1 asss, young people devoted themselves to artists and songs that stood out among the rest.And though legendary bands like The Beetles, as well as American artists like Bob Dylan and Janice Joplin became household names at this point in time, they evolved beside the controversial LSI inspired musicians like The Doors and 13th Floor Elevators. It was these artists that revolutionized the industry by breaking the mold; it was psychedelic rock that gave way to what we now refer to as alternative rock. Being awfully progressive for its time, psychedelic rock offered a totally ewe perspective to the use of these so called mind-expanding drugs and arguably launched the popularity at the time.Because so many young people enjoyed this music and dollied people like Jim Morrison of The Doors and Jim Hendrix, the use of such drugs was sensationalists, and this alternative lifestyle was often blindly supported. Unfortunately, times like these will never get a full consensus on how influential music like this was on the minds of young people and generations of artists to come. There are those that lived it, who swear by spiritual and artistic enhancements these drugs offer, and here are those who might say that all this movement did was breed a doped up army of youths with eclectic tastes in music.Whatever ones standpoint may be, there is absolutely no getting away from the fact that the events leading up to the asss as well at the creation of LSI and psychedelic rock paved the way for a n ew contemporary movement in rock n roll. C. Artist/Movement Profile Seeing as alternative rock encompasses many genres of music including progressive, new wave, grunge, etc. , it is nearly impossible to choose just one that stand out among the rest. Indeed there are several in every generation that stand out and transform peoples thinking.Its often been said that everything been done already; you just need to figure out how to do it differently. That being said, there is one band that most people today associate with modern alternative music: Red Hot Chili Peppers. The band currently consists of off ending members, vocalist Anthony Kiddies and bassist Michael Flea Bellary along with a longtime member drummer Chad Smith. Guitarist John Franciscan quietly left the band on good terms in late 2008, but n January 2, 2010, Josh Cliffhanger was announced as Fruitcakes replacement.Based out of Hollywood, CA, the Red Hot Chili Peppers have overcome countless trials and tribulations as they dealt with personal issues such as drug addiction and untimely death among band mates, all the while topping the charts and trying to keep their laid back, Social persona. Though it may have seemed that the band often appealed to and even promoted the hard-partying, slacker lifestyle, the band branched out as they gained popularity, and proved that they could hook even the sunniest of audiences.Many would even be surprised to hear that the Red Hot Chili Peppers was built from collaboration between Flea and Kiddies during their college years, after performing in a KISS-inspired hard rock group that varied greatly from the sounds of what we now recognize as the Red Hot Chili Peppers. Together, they found out that Kiddies lyrics and Fleas music combined perfectly, and took a leap of faith in evolving their sound. After this fateful collaboration, Kiddies and Flea decided on the name and recruited former band mates While Slovakia as the guitarist and Jack Irons as the drummer.Finally, they rounded he LA club circuit, pulling stunts that playing these local shows nude (except for tactically placed socks) and making a name for themselves until being signed by MME Records in 1 984, debuting their self titled album with a new drummer and guitarist, as Irons and Slovakia decided to hang back and focus on their original band (a rather foolish decision on their part). After several notable guitarists, 10 albums produced, and over 53 million sold, the Red Hot Chili Peppers continue to thrive as one of the worlds most successful musical Time and time again, since their first self-titled album in 1984, roofs. Heave continuously succeeded in doing it differently. Heavy on the bass, RICH draws much of their influence from funk of the sasss, rap, California pop, giving them a recognizable, eclectic sound. Being from California, original band mates Kiddies and Flea founded the Red Hot Chili peppers on what they new and loved, which was their home. While there are many that have come before them who dollied the essence of California, such as the Eagles of the Beach Boys, it was the combination of so many other genres and sounds that helped the Red Hot Chili Peppers gain notoriety.While not explicitly dark, the Chili Peppers often centered their music on the many vices of California, and looked at the sins and the sinners lurking around every palm tree that the Beach Boys failed to point out. In songs such as Clarification, from the album Stadium Arcadian, they sing about how Hollywood isnt all flashing bulbs and innocent fame. Lyrics in the song include, Space may be the final frontier/But its made in a Holly. Voodoo basement and, earthquakes a re to a girls guitar/ Theyre just another good vibration/And tidal Waves couldnt save he world/From Clarification. Though clearly a product the this volatile environment they are describing in this song, it is surely interesting to see the Red Hot Chili Peppers offer a different perspective on this land dipped in gold. It is seemingly through their contempt towards the corruption of their beloved tinsels that they reach ordinary audiences. By showing they are disconnected from Hollywood big wigs, cocky directors and a business that is nearly impossible to break into, there is an air of realism that most superstars simply cannot grasp.And while the Red Hot Chili peppers are far from being an Indies or garage band any longer, they appeal to similar audiences and have always remained true to themselves. D. Artwork analysis The Red Hot Chili Peppers, as stated previously, as a unique blend of many genres such as funk, punk rock, pop, rap and California-inspired hard rock. If youve ever listened to the Red Hot Chili Peppers, youd know that it is almost impossible to describe their sound simply because there is no one defining feature. The only analogy that would remotely make sense is when a child scribbles with every different color crayon on a piece of paper; except when she is done with her scribbling, a masterpiece emerges. For lack of a better word, the Red Hot Chili Peppers is this masterpiece. While their sounds cannot be described as beautiful in a traditional sense, it is their bill ¶y to create unparalleled and unusual harmonies that sets them apart from other bands. One of the great things about the Red Hot Chili Peppers, as well as many other bands that have been around for a long time, is that their sound has evolved over time.Not only have they become more comfortable with themselves over the years, theyve settled into their thrones as kings in the contemporary music scene. This day in age, no one wants to listen to music that talks about living in a perfect world because we dont. The world wants music we can relate to and thats what the Red Hot Chili peppers have provided us with in songs like Cla rification as well as Otherwise and countless others that are artistic representations of being human, moving on, and living in an imperfect world. The band is often known for and recognized y its logo, which is a simple, thick red asterisk with 8 points.While I wish could go on and on about its deeper meaning or how it was based off of some sort of ancient symbols, Flea reluctantly admits in an interview that the asterisk was simply a spur of the moment decision on the bands part. Although it certainly did its job of sticking in the minds of audiences, the only thing the asterisk represents is the millions of dollars the band has made over the past 26 years. All this being said, Red Hot Chili peppers is only one band in a sea of so any other greats, as well as new and emerging alternative rock bands every. Here from New York City to Los Angels. Over the past few years, alternative rock has undoubtedly become my favorite type of music. Was never one for pop music, and I especially detested the ever-popular hip-hop scene; it just wasnt for me. Being musically inclined all my life, I have a great appreciation for the previous generation and how the music of the asss and asss shaped the music I grew up with. I also learned that while new didnt always mean better, old didnt always mean best. And in short, this was the riving concept behind the now very popular alternative music scene.What makes this musical movement so eternal is that new, creative minds are always finding new ways of reinventing the music that inspires them. Such can be said about local artists just starting out, like 20 year old Joe Filename, lead singer of the Long-Island based band Allies. When asked who he found most influential in this movement, he too mentioned the Red Hot Chili Peppers, as well as Nirvana, Incubus and Led Zeppelin, and that people were drawn to them because, they stayed true to themselves, their bizarre and trance selves. I believe those bands caught on because people are attracted to weird. Ultimately, agree.Each musicians individuality and creativity is what gets them noticed, rather than selling out which has caused many to shun other bands such as Wheeze, Green Day and Red Jumpsuit Apparatus. While on the other end of the spectrum, once completely unknown bands such as Fun. And Young the Giant have reached stardom over the past few years due to their overtly different sound, good publicity, and in this day in age, a hell of a lot of luck. E. Conclusion With such a wide following spanning over several generations, and with so many different types of music to account for, its just about impossible to judge the success of alternative music.

Emotion On Stage essays

Emotion On Stage essays What is an actor if she cannot relay to the audience the depth of her character? Convincing an audience that the character truly feels and responds comes from the art of being in touch with ones own feelings and senses. In her book Respect for Acting, Uta Hagen perfectly illustrates the importance and mechanics of keeping in touch with your senses to better live in the mind of your character. In the chapter 3 Substitution, I learned that it is important to flesh out my character after I have found my identity. If I cannot directly relate to my character, I must find substitutions to fully become the character I portray. I learned that if I have difficulty finding a substitution for my act it is because I am trying to be too literal. This is often a tendency of mine. I have to remember all the emotions I as the character feel at that moment. I can say, I want you to leave, but while that is true, deep down inside I want that person to stay. I have to realize the total motive of my character, which will produce the reaction I must have. In chapter 4, Emotional Memory, Hagen describes the response to my substitution as finding the emotional recall. Finding the right sensation that I want produced means that I have discovered the correct substitution. Ignoring all my substitution will rob me of the emotions I must feel and deliver as the character. I can use the its as if... method that The Handbook describes. I have to find the substitutions that stir me, the ones that will draw a reaction from me. Sense Memory in chapter 5, explains the physical responses that I have while I am in character. The body does not lie and my non-verbal messages through action will tell whether or not I am truly in full character. I must fully understand the task at hand as the character in order for my physical actions to take part in the moment ...

Should You Really Trust College Ranking Lists

Should You Really Trust College Ranking Lists SAT / ACT Prep Online Guides and Tips Since the U.S. News World Report college rankings list debuted in 1983, college-bound students and their parents have become quite enamored with college ranking lists. While the U.S. News list may be the most well-known, there are a plethora of college ranking lists out there. All use slightly different criteria to rank colleges and all claim to be the best and most reliable. However, should you trust any of these lists? Should you use them when deciding which college to attend? Do they provide any valuable information? In this article, I'll answer those questions. I'll let you know how much you can trust college ranking lists. Furthermore, I'll explain the pros and cons of these lists and how to use them to your benefit. How Are College Rankings Determined? Most ranking lists use a combination of objective statistics and subjective opinions based on survey responses to compile their rankings. Objective Numbers That Influence the Rankings These are the most common statistics used by the most popular college ranking lists that help determine the rankings. Retention: Some lists use the freshman retention rate, the percentage of students who return for their sophomore years, to help to determine their rankings. The logic behind using this statistic is that if a student is happy with a college and receiving the necessary support, then she will return for her second year. Also, lists use the 6-year graduation rate, the percentage of students who graduate within 6 years. If a college is providing quality instruction and nurturing its students, then the vast majority should be able to graduate within 6 years. Class Size: US News measures the proportion of classes with less than 20 students and the proportion with 50 or more. The idea here is that very small and large classes are indicative of having more resources. Also, students in smaller classes receive more attention and personalized instruction. Faculty Salary: The reasoning for using this metric is that schools that pay their faculty most generously are able to attract the best professors. Student-Faculty Ratio: If there is a low student-faculty ratio, then students can possibly get more attention and there will be more opportunities for students to interact with professors. SAT/ACT Scores: Schools with higher average standardized test scores are seen as being more selective and having more academically capable students. Percentage of Students That Graduated in the Top 10% and 25% of Their High School Classes: Colleges whose students all graduated near the top of their high school classes are judged positively for having the highest caliber of student. Acceptance Rate: The logic behind using this number is that if a college admits only a very small percentage of its applicants, then those that it does admit are likely to be the best and brightest. Average Spending Per Student: US News calculates spending per student by using the average spending per student on instruction, research, student services, and related educational expenditures in the most recent two fiscal years. Spending on sports, dorms, and hospitals doesn't count. If a college is spending more per student on education, then you may be able to assume that its students have more educational resources and quality instruction. Alumni Giving Rate:The alumni giving rate is the percentage of graduates who gave to the school, usually within the last year or two. According to various studies, the alumni giving rate is a measure of student satisfaction. However, I enjoyed my experience at Stanford, but I don't donate to my alma mater. Maybe somebody from Stanford will read this and I'll stop getting incessant letters and phone calls asking me for my money. Financial Aid: Some lists measure the average amount of financial aid awarded and others measure the percentage of financial need that is met. Better colleges should have the resources to enable all qualified students to attend regardless of financial need. US News also measures how satisfied students are with their financial aid, but that is a much more subjective rating. Salary of Alumni: The logic behind using average alumni salary in college rankings is that colleges that provide an excellent education and can offer good professional connections will have alumni with high salaries. Opinions That Influence The Rankings Academics US News World Report relies heavily on "undergraduate academic reputation" in its rankings. The academic reputation of a school is determined by how top academics and administrators at other colleges assess its academics. US News also surveys counselors from high schools to rate the academic programs of colleges to help determine "academic reputation." Princeton Review conducts a survey on how hard students work and how much they get back for their efforts to assess academics. Quality of Life Most college ranking lists assess the quality of life at a college through student surveys. Princeton Review grades quality of life through student assessments of "their overall happiness; the beauty, safety, and location of the campus; the comfort of dorms; the quality of food; the ease of getting around campus and dealing with administrators; the friendliness of fellow students; the interaction of different student types; and the quality of the school's relationship with the local community.† For the first time this year in its rankings, Forbes used a student satisfaction survey on Facebook where students were asked how satisfied they were with their school from 1-5. Obviously, the logic behind using quality of life measurements in rankings is that students should be happy if they're attending a good school. Pros of College Ranking Lists Discover New Colleges College ranking lists can introduce you to colleges that may be a good fit for you. I think this is probably the most valuable thing about these lists. Many students are not as familiar with smaller, well-ranked schools. Seeing these schools on ranking lists can provoke a student to research them, apply to them, and maybe even attend a school he would not have previously considered. For example, schools like Harvey Mudd and Williams are excellent schools that may not be as prestigious or have the same name recognition as Harvard or Yale, but they consistently rank very highly in college ranking lists. Provide Extensive Data for You to Compare Schools In one ranking list, you can see the average class size, high school GPA, or SAT/ACT score for many different colleges. These lists can offer you a resource for numerical comparisons. If you're considering a few different colleges, you can refer to a rankings list to compare the available statistics for each school and that may help you narrow down your list of colleges to apply to. Give You an Idea of What Others Think While the rankings can be disputed and these lists are subjective, college ranking lists do provide some insight into the reputations of different colleges. Graduate schools and employers often consider the reputations of different schools when they make decisions. Going to a #12 vs. a #20 school will probably have little impact on those decisions; however, going to a #12 vs. a #200 school could. Learn What You Need to Do to Be a Qualified Applicant Many of the ranking lists give you the average high school GPA, standardized test scores, and the percentage of students who graduate in the top 10% and 25% of their high school classes. From these numbers, you can determine what you need to do to make yourself competitive for admission to a specific school. If you want to have a decent shot at getting into a certain college, your numbers should compare favorably to those of the average student there. Cons of College Ranking Lists Some of the criteria used to evaluate colleges are highly subjective. For US News World Report, top academics and high school counselors answer survey questions about other schools' academic programs. Are they well-informed enough to have educated opinions on the academic programs of colleges they may have never worked at nor attended? Are they just relying on hearsay and the reputations of these schools to answer these questions? Similarly, some quality of life assessments may not account for natural variances in opinions. If the campus of a school in a rural environment is ranked as beautiful, that means little for the student who prefers urban environments and would find the rural campus unappealing. Some of the criteria used to rank schools may have no real impact on your educational experience. The rate of alumni giving and selectivity of a school will probably not impact the quality of instruction you'll receive at a particular college. Students can get too focused on the rankings instead of figuring out which school is the best fit for them. There's probably not much difference in the quality of education at a #5 school vs. a #10 school. The #10 school may be a much better fit for a student who could excel academically at both. Finally, colleges are very motivated by the rankings. They'll convince students who have little chance of getting accepted to apply to increase their selectivity rating. They'll spend countless hours and tremendous resources hitting up alumni for money to up their alumni giving percentages. Perhaps these schools could improve their academic programs or support services if they allocated their resources without regard to college rankings. College ranking lists can be both good and bad. What Do Some College Experts Think? Generally, in my research, the "experts" on record seem to have echoed some of my sentiments about college rankings. Jeffrey Brenzel, Dean of Admissions at Yale from 2005-2013, believes that college ranking lists are of limited value to students: The formulas used to rank schools are based on factors that in themselves are often irrelevant to individual students. Their composite scores reflect alumni giving rates, student-to-teacher ratios, median SAT scores, persistence to graduation, admissions selectivity and other data that provide little information about specific program strengths, honors programs or the general way in which the school lifts and supports student aspirations. The simplicity and clarity that ranking systems seem to offer are not only misleading, but can also be harmful. Rankings tend to ignore the very criteria that may be most important to an applicant, such as specific academic offerings, intellectual and social climate, ease of access to faculty, international opportunities and placement rates for careers or for graduate and professional school. Colin Diver, former Dean of the University of Pennsylvania Law School and former President of Reed College, also wrote of his dislike for ranking lists. He wrote positively of Reed's decision to not submit information to US News World Report for its rankings list: For ten years Reed has declined to fill out the annual peer evaluations and statistical surveys thatU.S. Newsuses to compile its rankings. It has three primary reasons for doing so. First, one-size-fits-all ranking schemes undermine the institutional diversity that characterizes American higher education. The urge to improve one's ranking creates an irresistible pressure toward homogeneity, and schools that, like Reed, strive to be different are almost inevitably penalized. Second, the rankings reinforce a view of education as strictly instrumental to extrinsic goals such as prestige or wealth; this is antithetical to Reed's philosophy that higher education should produce intrinsic rewards such as liberation and self-realization. Third, rankings create powerful incentives to manipulate data and distort institutional behavior for the sole or primary purpose of inflating one's score.Because the rankings depend heavily on unaudited, self-reported data, there is no way to ensure either t he accuracy of the information or the reliability of the resulting rankings. However, some college admissions experts do see some value in the ranking lists. Lynda McGee is a college counselor at Downtown Magnets High School, ranked as a gold medal high school by US News interestingly enough. Like I previously mentioned, she states that college ranking lists can help introduce you to excellent colleges: Many factors go into college rankings, including alumni donations and how other institutions perceive them. Take that into account when you start to think that school #1 must be much better than school #20. What the rankings can do is introduce you to great schools you may be unfamiliar with. So check out those rankings, but remember that you will find an excellent education up and down the list. Keep in mind that while you may not find many representatives from colleges to speak positively about ranking lists, in general, hundreds of colleges routinely brag about their rankings and prominently display them on their websites and in their brochures. Colleges tend to care about these rankings, and they know they matter to students, their parents, and influence popular opinion. Rankings matter to many people. Final Word on Whether You Should Trust College Ranking Lists Don't trust the exact ranking. The #5 school isn't necessarily better than the #10 school in any given list. Use ranking lists to find colleges you may have not previously considered. Focus on the factors that are important to you in a college when looking at a ranking list. You want to go to a college that is a good fit for you. Use the objective available statistics like average high school GPA and SAT/ACT score to compare colleges and determine what you need to do to be a qualified applicant. College ranking lists do provide a rough idea of how colleges are perceived in the academic and professional worlds. What's Next? College ranking lists should only be one of many resources you use in your college search. Make sure you know how to choose a college. Also, look at the best college search websites. Finally, as you're deciding which schools to apply to, learn about reach and safety schools. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Conservation focusing on Animal Extinction Essay

Conservation focusing on Animal Extinction - Essay Example People engaged in the fight for conservation, in a worthy and patriotic cause, most often try to sully their reputation by opposition, and the dramatic fervor of such opposition has constituted a major liability. It is also important to recognize that conservation neither arose from a broad popular outcry nor centered its fire on the private corporations which have often supported conservation policies. "Conservation, above all, was a scientific movement, and its role in history arises from the implications of science and technology in modern society. Conservation leaders sprang from such fields as hydrology, forestry, agrostology, geology, and anthropology It is from the vantage point of view of applied science, rather than of democratic protest, that one must understand the historic role of the conservation movement." (Hays, 1999, p 2). Therefore, conservation issues have historically offered topics of debates and one of the ongoing political controversies in the United States sinc e 1977 has been the debate concerning oil drilling in the Arctic National Wildlife Refuge (ANWR). ... Debates over conservation issue concerning drilling for oil in the Arctic National Wildlife Refuge have a pertinent role in the understanding of Hays's view that one must understand the historic role of the conservation movement from the vantage point of view of applied science, rather than of democratic protest. The debates over this conservation issue have been in place ever since President Jimmy Carter approved a bill in 1980 for the approval of the Congress to allow drilling in ANWR. It has been one of the most-widely used issues as political device, by both the Democrats and the Republicans. The major argument against the drilling in the 1002 area of ANWR is that it would potentially harm the natural wildlife in the area, especially the calving ground of the Porcupine caribou, whereas the supporters of oil exploration in the region highlight the amount of economically recoverable oil, relating to the world oil markets. The major arguments in favor of oil drilling in the 1002 area of ANWR underlie some basic assumptions about 'Nature' and economic growth and the debates concerning the topic illustrate that the wise use of natural resources may be either technical or largely political. According to the supporters of oil drilling in ANWR, it could radically lower the price of oil, which can lead to a major economic boom, and it can be effective measure to lessen the nation's dependence on foreign oil, particularly in the Middle East. As opposed to the arguments of the critics of the procedures, they maintain that drilling could be done without disrupting the sanctuary or damaging the environment. Similarly, it can considerably help the

Economics Assignment Example | Topics and Well Written Essays - 1500 words

Economics - Assignment Example Now, before throwing some light on the importance of government in reducing the rate of unemployment, it is crucial to shed some light on the types and methods of measuring unemployment. The definition of unemployment is quite varying. In simple words, it is a situation where people want jobs but they don’t become able to find any. But, according to the International Labour Organisation (ILO), if a person is working at least for an hour a week, he is considered employed. Here, definition of employment will help understanding what unemployment is all about. The LFS( Labour Force Survey ) definition of employment is anyone (aged 16 or over) who does at least one hour’s paid work in the week prior to their LFS interview, or has a job that they are temporarily away from (e.g. on holiday). Also included are people who do unpaid work in a family business and people on government supported employment training schemes, in line with ILO definitions [1]. As different unemployment types exist in the real world, it is crucial to use right methods to measure those different types. Unemployment rate is the best way to measure the extent of unemployment in any country. Economists all over the world, give huge importance to the measures of unemployment rate for designing the policies of economic development. The most widely used measure of unemployment rate is mentioned below[2]: Claimant Count: This method was usually used during the 1980s and 1990s. The basic thing about this method is to count those unemployed heads who are receiving unemployment benefits. The good thing is that measurement can be done by using administrative records, which is the reason why you don’t have to suffer from sampling errors. But, it is a fact that many countries are now using other computation methods which is the reason why it is not logical to compare results of this method with other methods. Also, it provides relatively inadequate data as only those people who receive unemployment

Effectiveness of Persuasive Messages on Reader Actions

Effectiveness of Persuasive Messages on Reader Actions Effectiveness of the persuasive message ELM (Petty Cacioppo, 1986) is practical to explain the capability of the persuasive message of â€Å"The partys over† TAC advertisement regarding road safety Melody Lam Abstract Driving attitude of driver is one of the critical factors for road safety, â€Å"The partys over† TAC Advertisement on TV to promote road safety and drive for target audiences attitude change. The advertisement is aimed at stimulating the conscious thinking of target audience and it leads the target audience to evaluate the media messages through their central route with medium fear of being stopped and caught by Traffic Police Force in series of daily situations of target audience, penalty or suspension of driving license to stimulate the target audiences conscious thinking to change their attitude in order to comply with the demand for no violation of alcohol level, drug and speed limit of Australia. Adult male and young female are the target segment of the TAC advertisement Assistant Commissioner of the Traffic Policing provided statement to clearly state the Australia regulations for road safety, the regulations are being reinforced and governed by the well-equipped profes sional almost everywhere and round the clock while you are on the road, it induces that chance of not being caught is much closed to none. The effectiveness of the key messages of the advertisement were very persuasive and the effectiveness of the TAC advertisement is explaining by the EML it can be explained by the Elaboration Likelihood Model (ELM; Petty Cacioppo, 1986). ELM (Petty Cacioppo, 1986) is practical to explain the capability of the persuasive message of â€Å"The partys over† TAC advertisement regarding road safety Social psychology is the field of studying how human being’s cognition, consciousness, perception and attitude are influenced by the direct or indirect affection of external sources (Allport, 1985). Methodical discussions of theories of persuasion can be searched from Aristotles Rhetoric in Ancient Greeks. Hugh amount of scholars had devoted decades of academic life in experiments of persuasion with defined models and theories in social psychology field scientifically in the recent century. Numerous schools of thoughts with scientific studies have contributed to the understanding of persuasion in term of psychological processes and the Elaboration Likelihood Model (ELM; Petty Cacioppo, 1986) of persuasion is the selected topic for review and discussion. The effectiveness of the selected TAC advertisement is being evaluated and analysed with the underlying principles and variables of EML. A lot of researchers have conducted experiments regarding attitude change were based on t he Elaboration Likelihood Model (ELM; Petty Cacioppo, 1986), because this multi-process theory of persuasion has fully stated the reaction and related affection of the subject by different variables adequately (Petty et al., 2001). This essay is reviewing the effectiveness of the selected TAC advertisement in changing target audiences attitude in road safety aspects. The â€Å"partys over† TAC advertisement has been selected for evaluation and analysis. Several well respected social psychological models would be discussed and applied for explaining the effectiveness of the TAC advertisement with research evidence, models and theories supported the findings of the effectiveness of the TAC advertisement. In persuading adult male and young female audience, the evaluation and analysis would be conducted for the 60-sec TAC advertisement with the EML and research evidence to support the deployment of media message through the applied source, message and audience factors as well as casting of actor and actress and experts message at the end. Starting from mid of 1990’s, TV has been selected as the major advertising channel by proper authorities of Australia and New Zealand to reduce the happening of traffic accidents (Donovan, Jalleh, Henly, 1999; Tay, 2001). Negative affection of driving attitude, such as fatal and serious damage, has played the major role to strive for the change of drivers’ behaviours and attitude in New Zealand (Tay, 2001, 2005). In most of the countries, especially Australia and New Zealand, negative affection and unpleased outcome were applied to promote road safety. Due to the negative affection was the main theme to promote road safety frequently, people had the feeling and perception that the negative affection was the effective mean for improving road safety. As the advertising with positive encouragement to promote the right driving attitude was not usually applied, people had perceived that the effectiveness of positive encouragement was less than negative affection messages (Lewis, Watson, White, Tay, 2007). The selected TAC advertisement aimed to change the attitude of automobile drivers of target segment about the consequences of violation of road safety regulations in Australia. This essay evaluated the variable factors of TAC advertisement for promoting road safety through TV advertisements to the high accident rate segment with the research evidence to support the agreement that the TAC advertisement is effective in persuading adult male and young female audience to change their attitudes to the road safety issue. This essay stated that psychological research evidence suggests that the Elaboration Likelihood Model (ELM; Petty Cacioppo, 1986) is useful for explaining the effectiveness of â€Å"The partys over† TAC advertisement in persuading viewers of adult male and young female to alternate their attitudes regarding road safety aspect. Hogg and Vaughan (2014) defined that attitude is an end deliverable of syndication of belief, rational reaction, emotion, attitude and behaviour with respect to society’s major incidents, matters, groups or symbols. Also, attitude is a common thinking or response or perception regarding other human being(s), matter or incident either good or bad. Hogg and Vauhan (2014) stated that attitude change is a major alteration of human being’s attitude, also, the persuasion process take into account of communicator, medium and audience as the essential elements. Attitude change can evolve and make person to do something different from current attitude and practice, also, persuasive communication is an influential message with the purpose to alternate the target subject’s associated attitude and behaviour (Hogg Vaughn, 2014). Hogg Vaughn (2014) stated that there are 3 general variables involved in persuasion communications that can lead to attitude change those are source, message and audience factors. In source factors, expertise, popularity and attractiveness and speed rate are the key source factors. In message factors, perceived manipulation, linguistic power and fear are the key messages factors. In audience factors, self- esteem, distraction, age and when the argument in a message is of high quality. Brinol Petty (2008) stated that successful persuasion is induced by recording the actual alternation of the target subject’s attitude to the expected direction. Regarding variable, it refers to any characteristic of the source, message, target subject or communication mean that can be different in a provided persuasion environment (Brinol, P. Petty, R. E. (2008). Persuasion variables can change in volume of information processing and influence thinking or influence subject’s confidence regarding those thinking as well as act as disputes or proof or alternate attitudes by providing obvious hints and catechist, also, any provided variable, either portion of the source, information, subject or factor, is able to provide in these roles (Brinol, P. Petty, R. E. (2008). Regarding the video of TAC advertisement is the effective communications mean for delivering the simple message of road safety issues, target segment gets no way to escape from violation of the traffic regulation in Australia. Chaiken and Eagley’s (1983) compared the degree of effectiveness of showing messages through the communication means of video, sound as well as written article forms. This has obvious implications for advertising. Which has more impact on consumer: television, radio or printed media? It depends. If the message is simple, as much advertising is, the probable answer is: > video> audio > written. The moderating variable in this context is the relative ease or difficulty of comprehension required of the audience. If the points of a message require considerable processing by the target, a written medium is likely to be best. Readers have the chance to go back at will, mull over what is being said and then read on. If the material is quite complex, then newspa pers and magazines can come into their own. However, there is an interesting interaction with the difficulty of the message. When the message was facile to interpret by target subject, Chaiken and Eagley (1983) found that a videotaped presentation brought about most opinion alternation. When the message was hard to interpret, presenting the subject matter in writing form would be more effective than video or audio forms. The TAC advertisement projects medium degree of fear to target segment, it takes the audience to process the message through their central route with conscious thinking in persuading them to change their attitudes to punishment of toll, fine and suspension of driving license. EML is practical for explaining the effectiveness of the message and the production elements of the TAC advertisement . According to Keller and Block (1995) and in line with dual-process models of information processing when fear is at a very low level an audience may be less motivated to attend to the message because the message does not sell out sufficiently the harmful consequences of an act. As fear builds up and stimulates interest and it draws the subject’s attention to what is happening. However, a very frightening presentation of an idea may arouse so much anxiety even a state of panic, that we become distracted, miss some of the factual content of the message and are unable to process the informa tion properly or know what to do (Hogg Vaughan, 2014). In the TAC advertisement, Australian male adult and young female were chosen as the actor and actress due to the audience factor, audience of the similar kinds with similar attitude and act would project themselves into the role of TAC advertisement easily. Assistant Commissioner of the Traffic Policing provided statement to clearly state the Australia regulations for road safety and the regulations were being reinforced by the Police Force in Australia. Expertise was deployed to strengthen the persuasion for road safety by complying the regulations in Australia. EML is practical for explaining the effectiveness of the message and the production elements of the TAC advertisement. The communicator variable affects the acceptability of persuasive messages. Other source attributes engage a portion in whether the subject will take or not accept (Hogg Vaughan, 2014). Expertise, trustworthiness and status are the key source factors that have positive impact on persuasion. When a high credibility source is deployed as one of the variable for message delivery, a credible communicator becomes very effective in inducing to attitude change. The ELM states that attitude change via persuasion happens through either central processing route or peripheral route (Petty Cacioppo, 1986). Which type of the processing route to be run through would be based on the characteristic of message content, also the subject’s influential reaction and response to the message content would make the determination of the route selection (Petty Cacioppo, 1986; Petty Wegener, 1999). When the subject is stimulated by the message content at the high level, the central processing route would be applied, but when the subject is stimulated by the message content at the low level, the peripheral processing route would be the way to go (Petty Cacioppo, 1984). Also, central processing generates attitudes that are much more long lasting than peripheral processing (Petty Cacioppo, 1986; Petty, Haugtvedt, Smith, 1995). Gariffin (2006) described the differences between HSM and ELM, ELM states that there are central route and peripheral route for message and information processing, both routes are related to the principles for explaining attitude change. When the subject is willing to think through the message, the message is processed by the central route and on the other hand, when the subject does not think through the message thoroughly and take the easy way out in response to the message according to the simple hints. The route processing for persuasion are based on the level of thinking processing involved in evaluating the message, when it is at the highest degree of thinking process, central route processing is deployed. So, if the subject takes the lower degree of thinking process for the message content, peripheral route processing is deployed, especially for those messages with less degree of importance from the subject perspective (Griffin, 2006). In Australia, car accidents due to bad driving habits are the major contributor of road safety issues. Male adult and young female are the target segment, which contributes to the major portion of traffic accidents due to the affection of alcohol, drug and speeding. Punishment of toll, fine and suspension of driving license as fear factor was deployed for TAC advertisement, the TAC Advertisement delivered a medium degree of fear to target segment, it tracked the audience to process the message through their central route with conscious thinking in persuading them to change their attitudes. Mr. Bob Hill, Assistant Commissioner of Road Policing, represented the high variable credibility for strengthening the persuasion to comply with the road safety regulations in Australia. â€Å"The Partys Over† TAC advertisement presented the theme regarding the party and deployed sound and video message for persuading drivers to change their attitudes to road safety. Police force is well-equ ipped with advanced equipment. Straws as the breathalysers, which are the alcohol level testing equipment, lollipops as the drug testing kits, music background with party imagery, and those variables deliver the message to target subject that this is the unpleasant and displeased â€Å"Party† that Australian wants. Psychological research evidence suggests that ELM is useful for explaining the effectiveness of the TAC advertisement in persuading adult male and young female audience to change their attitudes to the road safety issue. References Andrews, J. R. Shimp, T. A. (2000) Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising. Psychology Marketing, 7(3), 195-214. Cauberghe, V., Pelsmacker, P. D., Janssens, W. Dens, N (2009). Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance. Accident Analysis Prevention, 41(2), 276-285. Dotson, M. Hyatt, E. M. (2000). Religious Symbols as Peripheral Cues in Advertising: A Replication of the Elaboration Likelihood Model. Journal of Business Research. 48 (1), 63-68. Lewis, I, Wasti, K. M. (2008) An examination of message-relevant affect in road safety messages: Should road safety advertisements aim to make us feel good or bad? Transportation Research Part F: Traffic Psychology and Behaviour, 11(6), 403-417. Petty, R. E. Brinol, P (2008). Psychological Processes Underlying Persuasion: A Social Psychological Approach. Diogenes, 55(1), 52-67. doi:10. 1177/0392107087917 Petty, R. E. , Heesacker, M. Hughes, J. N (1997). The elaboration likelihood model: Implications for the practice of school psychology. Journal of School Psychology. 35 (2), 107-136. Phillips, R. O., Ulleberg, P Vaa, T (2011). Meta-analysis of the effect of road safety campaigns on accidents. Accident Analysis Prevention, 43(3), 1204-1218. Scholten, M (1996). Lost and found: The information-processing model of advertising effectiveness. Journal of Business Research. 37 (2), 97-104. Sibley, C. G. Harre, N. (2009). The impact of different styles of traffic safety advertisement on young drivers’ explicit and implicit self-enhancement biases. Transportation Research Part F: Traffic Psychology and Behaviour. 12(2), 159-167. The Party’s over (2012, November 21). Retrieved from Transport Accident Commission of Victoria in Australia web site: http://www. tac. vic. gov. au/road-safety/tac-campaigns/tac-latest-campaigns#thepartysover Vaughan, G. M. Hogg, M. A. (2014) Social Psychology (7th. Ed. ), Frenchs Forest :Prentice-Hall Whitlock, F. A. (1969). Traffic accidents and the psychiatrist. Australian and New Zealand Journal of Psychiatry, 3(3), 116-118. Appendix

A Beautiful Mind and Disability Essay

A Beautiful Mind is a good movie by Ron Howard, about a man that has lost his grip on what is real and what is fiction. This started when he was in graduate school and no one really noticed until his wife had him committed to the hospital. John Nash, the main character of the film portrayed by Russell Crowe, is a great mathematician that became a victim to paranoid schizophrenia. At first he does not notice the problems, and being that we are seeing everything from his prospective we do not notice them either. Only after he is admitted to the hospital by his wife do we see that some of the main people in his life are just products of his mind. As was said in the movie, â€Å"What must it be like to realize not that those you treasure and hold dear are not lost or dead but have never been? What kind of hell would that be? † This is a true tragedy that is common with paranoid schizophrenia. I guess that in reality John Nash is a man that truly exemplifies the statement that there is a fine line between genius and insanity. This is probably why his problems were not addressed for as long as they were, people overlooked them because they would lose the benefit of that genius if they were to try and fix the erratic behaviors that he showed. John Nash suffered from many of the classic symptoms of this illness. He was paranoid that people were after him, which was healthy in his classified work. He had different friends and co-workers who did not exist anywhere but in his own mind. See more: Unemployment – problems and solutions essay   He started showing progressive erratic behavior towards his friends and family. In the end, right before the hospital, the fantasy realm was what was real to him and the real world just the work of fiction. I agree with the movie that he was suffering from paranoid schizophrenia. However, if he was forced to continue the treatments of the times I believe that he would have fallen even further. While on the medications you noticed that he was becoming depressed which ould have lead him to Manic Depression, and I can only imagine what continued insulin shock would have done to his mind and body. None of good I am sure. There were some major people in his life. The first was Charles Herman his Princeton roommate, William Parcher his boss with the Department of Defense, Alicia Nash his wife and Martin Hansen his main rival at school. He was close to Charles his best friend since college and worked well with William his boss at the Department of Defense, the only problem neither of them existed. Alicia became estranged from him because of his illness, but his brilliance was also what she loved about him as well. After his diagnoses his main true friend was the Dean at Princeton, his old rival Martin. When John stopped taking his medication and was looking to return to society he allowed him to use the library everyday to work on his problems and math in peace. Then once he thought he wanted to teach again he had the faith to talk the board into letting him teach. The two most helpful people to John Nash were his wife, Alicia and his old rival Martin. They believed in him when no one else would or thought they should. John was able to cope with his illness in the end because he had a break thru that his friend, Charles’ niece never aged; therefore she and they could not exist. This allowed him to start ignoring them and start functioning again in the real world without his medication. After dealing with my husband’s mother I believe that Russell Crowe should have won the Oscar, the SAG, and the Golden Globe for his realistic performance of a man that has lost his grip on the world around him. He not only showed you the ups and downs of this illness but he showed you that there is hope for everyone that has to deal with these problems daily. I also believed that this film helped bring to light how outdated some thoughts on mental illness can be and what is possible when you look beyond the surface and see the person underneath.